Proposals

Website Proposal

Prepared by: Vernita Kruger from Red Swirl Design

Prepared for:

Snapshot

Thank you for the opportunity to quote for the redesign and build the {Client} website. I understand that you would like
a whole new look and feel. We will migrate the site away from Go-Daddy and create a new WordPress site with a good stable host with good support. Having a localhost will make a big difference in the speed of the site and make it easier to communicate with the hosting company if there are any issues.

We will keep all the functionality the site currently has and give it a clean, minimalistic look so that
the photos can really shine. I understand that it is very important to you that the site should be
easy to use. You want to change photos and information without problems. Therefor we will use a
pagebuilder and give you training on how to use it when we go live.

The site should have filter and search functionalities to filter according to Location, Type (we might
change this term) and Features.Currently the site has 40 properties

Contact form that links to specific property.
The new website will be a powerful marketing and communications tool to attract new clients, posi-
tion itself as a tough leader in the industry and provide credibility to potential clients. We will do a
completely new build with newer technologies to ensure the site has a long and happy life!

Business Needs

Specifically, the new website needs to fulfil the following business needs:
{Business Needs}

Target Audience Needs

The exact target audience will be discussed at the beginning of the project. However, the general
rules will apply like a fast loading site that works perfectly on mobile and desktop, is uncluttered,
easy to navigate and SEO friendly.

We will keep it fresh, light, uncluttered with some subtle movement to catch the attention and en-
force the idea that you are a modern and forward-thinking company.

Solution

The website will be designed to:
{Website Purpose}

Project Timeline

You don’t need to decide what timeline you would like to choose at this point, it is not going to influence the price, it is just for information.

VIP Day

The aim of the VIP Day is for me to give you my undivided attention for the full day (or it can be spread over two half days). There will be no interruptions, no phone calls, no school runs and no other emails. My other clients will be informed ahead of time that I am not available on the day so that my attention will be 100% on this project, and therefore I will get so much more done than in an ordinary day.

I will set up the project in my content collection system called Content Snare at the beginning of the project where you will find a list of everything I need for the day. I will need all this information a week or two before the VIP Day so that I can make sure everything is in order.

This is a very popular option for people that have a clear picture of what they want, can make quick decisions, and have their brand identity in place. This means, your logo, colours and fonts needs to be established so that we can focus on the actual build of the website on the day.

This also works really well for people that just want to leave the design process for me, and do not
want to be involved in any design decisions. They might feel they have no idea what their website
should look like and will trust that what I deliver will be what their company needs. They want it done quickly and efficiently so that they can be online quickly. The process is highly collaborative, which means you get the opportunity to give real-time feedback as I work. For this reason, it is important to book a date where you are available for quick answers and feedback so that there is no delay.

Traditional Timeline

This process takes a lot longer than the VIP Day. It is best for people that likes to take their time to think about ideas. Maybe you need to get input from business partners, or you just can’t make yourself available for a full day to give regular feedback.

Discovery - 2 Weeks
Development of a sitemap and interactive prototype so that all functionalities can be tested and approved in the browser.

Design - 1 Weeks
Design of website user experience and user interface to allow the target audience to easily navigate and use the website to achieve their needs.

Development - 2 Weeks
Development of working website on the WordPress content management system.

Testing - 1 Week
Final testing and debugging on development server before launching.

If you want the website up and running quickly, and you think you might get frustrated by emails back and forth, the VIP Day is the way to go.

Investment

Project Essentials:

Design and Build of Website - R9 000

Design and Build of Website - R9 000
The following elements are considered essential to the project:
Development of information architecture into sitemap
- Design user experience and user interface
- Develop working website to best HTML/CSS practice web standards.
- Develop responsive breakpoints for tablet and mobile experience.
- Integrate website into WordPress content management system.
- Integrate Search Engine Optimisation best practices to increase visibility in popular search engines such as Google and Bing
- Test and debug beta version of website before launch
- Launch live website.
- 1 x hour training included in person or via Skype/Zoom.
- SSL Security
- Spam protection on contact form.
- Rebuilding 5 page website on WordPress.
- 40 Properties displayed with custom post type so that information can easily be entered in the backend.
- Contact form on each property page that shows from which property it was sent.
- Setup and configure Search and filter pro with categories and tags

Standard Hosting including Care Package (per annum) - R1 200

Standard Hosting including Care Package (per annum) - R1 200
This includes:
• Website and Email Hosting
• 1GB Storage
• 1 x Database
• 3 x Email Hosting

Care Package includes hosting and monthly updates to plugins. No testing will be done and if a problem occurs because of the updates, work to fix this will be chargeable or you can fix the problem yourself. We do this to ensure all sites on the servers are always secure with the minimum chance of being hacked.

Search and Filter plugin - R1 000

Project Options:
The following options are recommended to enhance the performance of the website and help you achieve the strategic objectives outlined in this proposal. None of these options are essential and all these options can be added at a later stage.

Maintenance Plan (per annum) - R4 125

Maintenance Plan (per annum) R4 125
• Maintenance is a very important part of keeping a website functioning correctly and keeping it safe. Maintenance can be done by yourself, as long as it is done regularly. Training will be provided if you do not want to take a maintenance contract.
• 1 x hour maintenance per month.
• Priority service in case of an emergency.
• Weekly backup schedule to protect the website.
• Monthly updates to content management system, plugins, and security updates with testing afterwards to ensure there are no problems.
• Changes to the content.
• MalCare or Hide my WP Ghost protection which is an extra layer of security and monitoring of the website.
• If you have a maintenance contract in place, your license fees for the theme, page builder and theme builder will be covered by Red Swirl Design - please see below

POPIA Compliance - R1 000

POPIA Compliance - R1 000
This is the South Africa equivalent to GDPR compliance. As a website developer it is my duty to inform you that all sites in South Africa need to be POPI Act compliant. It will include:
• Cookie notification
• Privacy Policy
• Using GDPR compliant plugins
• Adding a facility to easily remove any personal information from the database.
As with all the options you can choose if you want to ensure your site is POPIA compliant but please be aware that it has been Gazetted that all sites need to be POPI compliant from July 2021.

Web Accessibility - R2 500

Web Accessibility - R2 500

Web accessibility means we make the website accessible for people with disabilities. We follow strict guidelines set by W3C to allow the site to be read by screen readers, use the correct colour scheme, allow for text to be made bigger without breaking the design, keyboard navigation as well as various other factors that make it easier for people with various disabilities to use the site. This will not only increase your customer reach, but it is also a legal requirement in some countries. As your site might attract international tourists, I would advise you to do this, however it is not yet a legal requirement in South Africa.

WP Rocket - R1 000

Google Ads - R2 500

Google Ads - R2 500
Setting up Google Ads is a good idea until SEO is established. Many clients do this for the first few months and once we see the site do well in organic search results, we can stop Google Ads. This does not include the budget for the ad. Usually between R1000 and R1500 per month is enough, but it really is impossible to say before we do some market research. R2000 is for researching your industry, target market and competitors and setting up the Google Ad

For the best result Google Ads should be maintained regularly. How often this is done depends entirely on your budget. We will analyse the traffic to the site, keywords used and adapt the ad to get you the optimum result. As Google Ads have so many options it is better to discuss the best way forward in a meeting after we have analysed your target market and competitors. Please let us know if you are interested to discuss this further.

Content Writing - +-R1 500

Images - R40

Images
A standard site might need between 1 to 3 decorative images per page – not all pages will need images as we want to keep the site light for a fast download speed, but a few decorative images will be good as it is used to make it a bit more visually appealing and to create a certain mood that will appeal to your target audience. This again creates trust which makes it much more likely that website visitors will purchase your packages and promote the site. Images cost R40 per image if purchased from depositphoto.com or 123rf.com and will be added to the next invoice. If any images need to be purchased, it will be discussed with you before purchasing

License Fees - R800-3000

License Fees
This is for the software we use to build the site. This makes it easy for you to make changes yourself without breaking the site. It also gives us a lot more flexibility to create a fantastic looking site that really speaks to your target market. Depending on what modules we use it is between R1 500-R3 000 per year. This includes licenses for the theme, page builder and theme builder. Your first year is covered by the price of the website, after that - if you don't have a maintenance contract in place - you will need to renew the license at 40% of the original price (R800-R2000 per year) to receive updates. If you have a maintenance contract in place, Red Swirl Design will cover the cost of
the licenses for as long as the maintenance contract is in place.

MalCare or Hide My WP Ghost Pro - R750

MalCare or Hide My WP Ghost Pro
These two systems offer an extra layer of security and monitoring of the site. The site will be monitored 24x7 and I will receive an email the moment there is suspicious activity or the site is down. The plugin adds filters and security layers to prevent Scripts and SQL Injections, Brute Force attacks, XML-RPC attacks, XSS. It changes and hides the WP common paths, plugins, and themes paths offering the best protection against hacker bots attacks. All maintenance clients are put on MalCare or Hide My WP Ghost Pro automatically. If you do not have a maintenance plan in place but would still like the extra protection, a license will cost R750 per year

SEO - R15 250 - 22 000

SEO
SEO helps you get to the first page in a Google search and as close as possible to the number one
spot. This is a very important part of web design so that you can make sure customers can find
your website online. SEO is done over 6 months as it is a process of analysing and tweaking the
website content until we find the perfect solution for your exact target market. You can do SEO for
longer, but we find that 6 months is usually enough to get a really good result in a Google search.

SEO is split into two phases to give you a bit more flexibility to choose a package that suits your
needs and budget.

• Phase One - R8 500
- Keyword research
- Analysis
- Onpage SEO
- Content Optimization and Submission
- Google Submission
- Set Up Google Analytics
- Set Up Search Console
- Install Plugins

Fully Customised website.
This is a once off cost and is done when the site goes live.

• Phase Two - R2 250 - 9 000
- Google analytics performance tracking
- Content Tweaking
- Security and plugin Updates
- Monthly Site Audits

This is a once off cost and is done over 6 months. You choose how many hours suits your
budget.
- 1 x hour a month for 6 months = R2 250
- 2 x hours a month for 6 months = R4 500
- 3 x hours a month for 6 months = R6 750
- 4 x hours a month for 6 months = R9 000

If you only want to do Phase one, that is perfectly fine, otherwise you choose which package is suitable for you from Phase 2. For the needs of this website, we suggest at least {} hours a month.

Google Ads - R4 500

Google Ads (once off) R4 500
Setting up Google Ads is a good idea until SEO is established. Many clients do this for the first few months and once we see the site do well in organic search results, we can stop Google Ads. This does not include the budget for the ad. Usually between R1000 and R1500 per month is enough, but it really is impossible to say before we do some market research. R2000 is for researching your industry, target market and competitors and setting
up the Google Ad.

Google Ads Maintenance
For the best result Google Ads should be maintained regularly. How often this is done depends entirely on your budget. We will analyse the traffic to the site, keywords used and adapt the ad to get you the optimum result. As Google Ads have so many options it is better to discuss the best way forward in a meeting after we have analysed your target market and competitors. Please let us know if you are interested to discuss this further

Project Total - {}

The Project Total assumes you take all the Project Options in bold. Please adjust the price with the options that you feel comfortable with. We pride ourselves in the fact that we can customise the project to suite your budget so please don’t hesitate to contact us to discuss this further. The above pricing is effective for 30 days.

Payment
- 25% deposit up front to secure your starting date.
- 25% installment when the project is started.
- 25% installment and all extra outstanding fees when the development stage starts or 3 weeks after the starting date, whichever comes first.
- 25% balance and all other outstanding fees once the website has been tested and everyone agrees it is ready to go live or 6 weeks after the starting date, whichever comes first.
Payment plans and package deals are available on request

Frequently Asked Questions

What is information architecture?

Why do you use WordPress?

Why do you use WordPress?
WordPress is open-source content management software and currently powers around 25% of all websites on the Internet. The project is contributed to by tens of thousands of developers all over the world and is growing from strength to strength. WordPress allows us to develop flexible and customisable websites to modern standards and observes web development best practices. Furthermore, the community of web developers that use WordPress reaches far and wide and allows us to tap in to this collective intelligence and bring that wealth of experience to your project.

Where is the website hosted?

Where is the website hosted?
Your website needs to be hosted by a hosting company that specialises in WordPress hosting. There are many companies that do this. We are more than happy to make a personal recommendation should you require one. If you choose your own hosting company, please discuss this with us before making any payment so that we can confirm that they have the correct technology and
security in place.

Who do I call if something goes wrong with the website, or I can’t figure something out?

Who do I call if something goes wrong with the website, or I can’t figure something out?
Provided you subscribe to our ongoing website maintenance plan, we will be your first point of call should something go wrong with your website. We will determine whether it is something the hosting company needs to fix something that is covered by your website maintenances plan. We will provide training tutorials to assist you in using your website once it is launched.

What happens after the website is launched?

What happens after the website is launched?
Once your website is launched, we will provide 7 days of support to make sure any bugs have been ironed out and that you are confident using your new website. After this you will need to subscribe to one of our ongoing website maintenances plans to make sure your website is looked after and maintained. These website maintenances plans include updating your software, regular backups, security checks and making sure your website is online and open for business 24/7/365. Maintenance plans can be customized to suite your needs and budget upon request.

How long will it take to appear at the top of Google?

How long will it take to appear at the top of Google?
The time it takes for your website to appear on page 1 of Google depends on several factors. It depends on the search phrase people are using to find your website and the number of other websites that are also available for those search phrases. Nobody can truly say how long it will take for your website to appear at the top of search engine results pages (including people who actually work for Google), however there are a number of factors that can improve your chances. Building your website on WordPress is a good start as WordPress has some great Search Engine Optimisation fundamentals built-in. Creating unique and interesting content on a regular basis for your website is also critical to increase your visibility amongst search engines. Launching your website and then forgetting about it is a surefire way to get lost amongst the noise. We are happy to talk to more about your search engine strategy if we haven’t already.

How will I know if anyone is visiting my website?

How will I know if anyone is visiting my website?
If you take SEO we will install Google analytics software on your new website and show you how to log into your Google analytics account where you can see a wide range of statistics about your website including number of visits, page views and the amount of time people are spending on your website. Once you subscribe to one of our website maintenances plans you will also receive more detailed analysis about your website performance and recommendations on how to improve.

What happens if I want to add some features to the website while you’re building it?

What happens if I want to add some features to the website while you’re building it?
Whilst we like to be flexible and responsive to your needs, we also like to deliver what we promise within the time frames and budgets we have allowed. If you ask us to add new features to your website while we are building it, we will most likely ask why? If we all agree that your new request will help us achieve our objectives, then we will be more than happy to oblige. If your new feature is something you would like to add to your website but is not directly tied to your original objectives then we will suggest to schedule it for a second iteration of the website once it has been launched. This will require a new proposal.

What are the benefits of taking a maintenance contract?

What are the benefits of taking a maintenance contract?
• 1 x hour maintenance per month.
• Priority Service.
• Weekly backup schedule to protect the website.
• Monthly updates to content management system, plugins and security updates with testing afterwards to ensure there are no problems.
• Changes to the content.
• MalCare/Ghost-Login protection which is an extra layer of security and monitoring of the website.
• If you have a maintenance contract in place, your license fees for the theme, page builder and theme builder will be covered by Red Swirl Design - please see below.
• Monthly scan and update of Cookie Declaration

Can I pay monthly for maintenance?

Next Steps

To proceed with this project, please inform us of which options you would like to include in the final contract. Please don’t hesitate to contact us to discuss any requirements or desired changes to the proposal.

Please note that changes to the scope of the project can be made at any time, but additional charges may apply.

Once the final proposal has been agreed upon, an invoice for 25% of the total project fee will be sent. Once this non-refundable deposit has been paid you will officially be on the waiting list and receive your start date.

Once these steps have been completed, we will begin the project with an introduction of all relevant people and begin the discovery process.

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